Friday, 25 July 2008

Ballmer gets that search thing wrong...

Microsoft are rather obviously obsessed with getting their search revenues up. That's no surprise - pretty much everyone knows about their [twice] failed Yahoo bid. Then there is their cashback offer, and now the announcement of a plan to provide search facilities (and therefore advertising revenue) on Facebook. It makes sense. Search is big business.

It seems, however, that Steve Ballmer has forgotten why people actually use search engines. Apparently he thinks that:

"advertisers don’t want to sell on Live Search unless there’s more people using the site, and people don’t want to search on the site unless there are more relevant ads."
Source: CNN
Oh dear.

Surely Ballmer cannot believe that Google's near domination of the global search market was down to relevant ads? Can he? That would make him slightly crazy...

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