Thoughts.

Thursday, 25 June 2009

On winning...

18 months ago a few of us started work on something rather special. 12 hours ago, we won the advertising industry's biggest award.

It is sometimes the ones who shout the loudest that get the praise, so I want to take a moment to thank those that worked incredibly hard on an amazing product. To the small core of us that sat in that cosy, sunny room, developing a language of our own: Mark, Harald, Stuart (who pretty much became my wife), James, Richard S, Tristan, Martin, Zahid, Kevin - you rock! We can now, officially, get a woop woop.

To the guys who worked so closely with us the whole time, crafting words, designing t-shirts and making everything look wonderful: Chris, Richard B, Andy - you guys were the best creative team a bunch of geeks could have ever asked for.

Alison, you made the complicated simple. James and Nick, the branding was amazing - the video was a masterpiece.

Thanks to Bonnie, Eli and Livia for kicking things off and keeping them going. Deep gratitude to Neville and Miriam for all your advice.

And not forgetting our client - Luis. Without such a visionary and passionate figure sitting on the other side of the table, none of this would have happened.

That is enough gushing for now - I'm off to bed. Ciao!